Bhubaneswar, July 4: Axis Mutual Fund, a rapidly expanding fund house in India, has released its “Women Investment Behaviour Report 2024.” This report, based on data from over 10 million existing Axis MF customers and a nationwide survey, reveals notable trends in women’s investment behaviors.
From March 31, 2019, to December 31, 2023, the number of women investors in Bhubaneswar increased by 2.8 times, while their assets under management (AUM) grew by 2.5 times. Across the state of Odisha, women’s AUM saw a 2.2-fold increase during the same period.
The study shows that 72% of women investors now make independent investment decisions. It highlights their proactive approach to achieving financial independence and long-term growth.
B. Gopkumar, MD & CEO of Axis AMC, emphasized the importance of these findings, stating, “The mutual fund industry is experiencing a dynamic shift as more women incorporate mutual funds into their financial strategies. Our research shows that women make up 30% of Axis Mutual Fund’s customer base and hold approximately 35% of the total AUM. Understanding the evolving preferences of women investors is vital for our continued growth. Our report aims to illuminate these trends. By analyzing their unique needs and investment behaviors, Axis AMC seeks to enhance our offerings to support their financial journeys, driven by innovative digital tools and comprehensive education programs.”
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